Are Traffic Cameras an Invasion of Privacy Essay

Are Traffic Cameras an Invasion of Privacy - Essay Example Discussion Usually, the traffic cameras can detect an over-speeding car, thereby, enabling the government to take immediate action. For example, in Arizona, the traffic cameras led to the arrest of many law breakers, with 650, 000 tickets given to them, leading to a fine of $37 million imposed for the offence (Morse, 2010). Actually, it is not convincing to argue that the traffic cameras invade the people’s privacy if they commit traffic offences persistently. There are many road accidents resulting from reckless driving such as over-speeding, overlapping among other traffic offences (Friedman, 2007). Therefore, all measures to curb the incidences should not be treated as an infringement of one’s privacy. As a result of limited number of police officers to apprehend the offenders, there is need for technological application that could be used in tracking the offenders on a 24hours basis (Washington Post, 2002). This enhances the vigilance along the major highways in the country and boost the safety both drivers and pedestrians. On the question of privacy, many judges and people agree that there should not be any issue of privacy in a public place (Hankin, 2008). Indeed, the people should not raise privacy concerns when they are out of their homes or in a private office. According to Morse, there are places to be considered as private, including the toilet, bathroom, a person’s own compound, private telephone, personal computer, gym, and a private office (Morse, 2011). For that matter, all actions outside those private domains can be subjected to private scrutiny. In addition, he acknowledges that no law prohibits a driver being observed while on the road (Morse, 2011). Similarly, recording an offence that a driver has committed along the highway does not breach the local and international law. Furthermore, driving is strictly regulated for safety purposes (Morse, 2011). Therefore, those who complain of interference with their privacy misint erpret the Fourth Amendment of the US constitution. The Amendments stress on the need for home safety, thereby, indicating that a doubtless technology can threaten personal privacy and home safety (Morse, 2011). However, this provision should not be misused and taken as a defense for committing crime in the public sphere. When one over-speeds and overlaps on the highway, he/she has to bear the responsibility for the crime, without pointing an accusing finger at the police or the application of technology (Washington Post, 2002). Ideally, the perception that one is being watched might result to decency in public. The person becomes assured that once the camera has captured his/her bad behavior in public, it would not be easy to escape justice (Soda Head News, 2011). For example, if one’s private car was captured overlapping on the road and he/she was in the car, there would be no defense for the crime when mentioned before the law court. Truly, this seems to be a better soluti on to reduce and subsequently eradicate highway crime and improve on the overall safety of all road users. Fundamentally, installing traffic cameras on public places for surveillance is not a crime and does not infringe on the privacy of a person (Friedman, 2007). For example, if

Consumer Behavior Essay Example | Topics and Well Written Essays - 2500 words

Consumer Behavior - Essay Example To succeed, or simply to survive, companies need a new philosophy. To win in today's market place, companies must be customer centred - they must deliver superior value to their target customers. The study of Consumer Behaviour helps the marketers to understand their target customers and what influences their buying decisions. Consumer Behaviour can thus be defined as, "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." On the basis of the factors that influence consumers buying behaviour, the companies can tailor their marketing programmes to the needs, and wants of narrowly defined geographic, demographic, psychographic, or behaviour segments. The ultimate form of target marketing is the customized marketing in which the company adapts its products and marketing programmes to the needs of a specific customer or buying organization. There are three major steps in target marketing. The first is the market segmentation, where the marketer divides his market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes. The second step is the market targeting - evaluating each market segment's attractiveness and selecting one or more market segments to enter. The third step is market positioning- setting the competitive positioning for the product and creating a detailed marketing mix. To have effect target marketing it is important to consumer behaviour and the factors which affect it . Characteristics Affecting Buyer's Behaviour : The major factors which influence the consumer behaviour are : 1. Cultural Factors - Culture, Sub culture, Social class 2. Social Factors - Reference groups, Family, Roles and Status. 3. Personal Factors - Age and lifecycle stage, Occupation, Economic situation, Lifestyle, Personality and self concept. 4. Psychological Factors - Motivation, Perception, Learning, Beliefs and Attitudes. 1. Cultural Factors : These exert the broadest and deepest influence on consumer behaviour. The marketer needs to understand the role played by the buyer's culture, subculture and social class. Culture : The child growing up in a society learns a basic set of values, perceptions, preferences and behaviours from the family and other important institutions. This forms his culture. Subculture : Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups and geographic regions. Social Class : Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours. It is not not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables. 2. Social Factors : A consumer's behaviour is also influenced by social factors, such as the consumer's reference group, family, and social roles and status. Reference groups : A person's behaviour is influenced by many small groups. Some are primary groups with whom there is regular but informal interaction-